copyblogger in career
The Harpoon or the Net: What’s the Right Copy Approach for Your Prospects?
Once you decide to learn more about the craft of copywriting, you quickly find out there are two schools of thought. One school hammers the reader with red headlines, yellow highlighting, and... Continue reading »
copyblogger in career
How to Build Your Email Marketing List with a WordPress Website
Many online publishers run into the same vexing problem when they start email marketing: You know that email subscribers drive traffic and make up the long-term, profitable audience for your brand or... Continue reading »
copyblogger in career
Should You Be Worried about Google’s Latest “Penguin” Update?
You probably know about Google’s “Panda” update last year, which created a major shift in which sites ranked well on Google’s search results pages and which didn’t. Now... Continue reading »
copyblogger in career
3 Components of a Content Marketing Editorial Calendar that Works
I’ve been in the publishing industry for more than a dozen years now, and along the way I’ve noticed a couple of things about editorial calendars. First, they are utterly critical for any... Continue reading »
copyblogger in career
A Simple Plan for Writing One Powerful Piece of Online Content per Week
Good morning, you epic article writer, you. That’s right, I’m talking to you. You wield your WordPress editor as a valuable tool. You use it to attract new prospects, to build trust with... Continue reading »
copyblogger in career
7 Smart Marketing Links You Can Thank Me For Later …
This week on The Lede … 6 Reasons Why You Should Quit BloggingThe Secret Code for Cracking ‘Tough’ Books and Reading Above Your LevelThe True Cost of Building and Managing a... Continue reading »
copyblogger in career
Seth Godin on When You Should Start Marketing Your Product, Service, or Idea
What is marketing? Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back? Is it a practice of interrupting as... Continue reading »
copyblogger in career
3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks
Attention Bloggers: I’ve seen the future, and you’re missing it. Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet. But one of the... Continue reading »
copyblogger in career
What Does it Take to Write a Billion-Dollar Marketing Story?
In 1984, two artists used a simple process to create a story that captivated an audience for years and generated billions of dollars in revenue. That same process is being used today by a master... Continue reading »
copyblogger in career
How to be a World-Changing Writer
As a copywriter, you know that words have power. You know words can influence, inform, and inspire. They can persuade your fellow humans to do some amazing things (or to do the wrong things, but we... Continue reading »
copyblogger in career
WordPress Hosting That Means Business
Did you know Copyblogger Media has a WordPress hosting division? Many people don’t, because it’s been a bit under-the-radar. The whole thing started with our frustration with web hosting in... Continue reading »
copyblogger in career
The Truth About Making Money While You Sleep
Want to hear about the day in the life of a so-called “successful entrepreneur?” Yesterday, I stayed in bed until about 2 PM. I watched the last few episodes of Mad Men. Around sunset, I... Continue reading »
copyblogger in career
Updates to the Facebook Timeline Cover — Have You Fixed Your Page?
As you may know, the one thing inevitable in social media is change. On April 26, 2012 — not even a full month after launching the new timeline layout for Facebook Pages — Facebook... Continue reading »
copyblogger in career
7 Instructive Content Marketing Links
This week on The Lede … Are Content Publishers Waking Up from Their App Dreams Nightmares?An Email Marketing Autoresponder Schedule that Sells3 Quick Tips To Conquering Your Fear of Public... Continue reading »
copyblogger in career
How to Attract an Audience by Integrating Content, Social, and Search
Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose... Continue reading »
copyblogger in career
10 Ways Specificity Will Help You Build a Profitable Audience
If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. With the mushrooming of social... Continue reading »
copyblogger in career
20 Mistakes that Will Undermine Your Call to Action and Cost You Sales
Okay, show of hands. Who else is wondering how to turn website traffic into actual sales? You’ve seen the statistics showing businesses that build content marketing plans experience a boatload... Continue reading »
copyblogger in career
How to Craft an Offer That Can’t Be Refused
A few years ago, I ran my first marathon in Seattle. I’d love to tell you I ran strong to the finish, but by mile 18 I was wiped out, focusing entirely on putting one foot in front of the... Continue reading »
copyblogger in career
3 Ways to Fix Your Broken Marketing
We get to see a lot of marketing in the world, both good and bad. When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers... Continue reading »
copyblogger in career
If it Doesn’t Sell …
Embed this Copyblogger Shareable on your own site, just copy and paste the code below into your blog post or web page … Like this graphic? Get more creativity and content marketing tips from... Continue reading »
