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Read this articleThe great Benefit and Diet Coke collab con: Sneaky marketing movement to boost their sales
I’m all for getting a good beauty freebie (look at the free 17 palettes in Boots at the mo) but whilst I like the idea of what benefit and Diet Coke are doing, it doesn’t really Benefit anyone a huge amount (geddit? sorry). The idea is straightforward- Diet Coke are launching three limited edition Diet Coke cans each with a pretty silhouette on them. They are calling this the ‘Get Glam’ collection, Supposedly each can relates to a different ‘look’ on the... Continue reading »
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